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Purpose:

To learn what a user will want to do with your innovation or technology and to understand what is and is not working for them. This helps researchers and creators figure out what users are looking for in a solution and what needs are not being met by the current iteration [1].

Step 1: prepare

  • Ask yourself: what is your goal and how will this improve your innovation?

  • Develop your questions; include background and technology based inquiries

  • Inform them that you will be recording the session, through notetaking, voice-recording, or video-recording

step 2: poll

  • Keep your attitude positive and professional

  • Question for concrete examples

  • Hunt for the best and the worst experiences or features [3]

step 3: point

  • Review the main themes with the user

  • Reiterate how the interview will be used

  • Ask the user if they would be interested in using the product and allowing you to observe

  • Do not ask the user if they would purchase the product

 
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TIPS

  • Explain the purpose of the interview and how the data will be used

  • Make the user feel comfortable [2]

  • Ask open-ended, non-leading questions

  • Ask users what the problem is instead of what they would like

  • Ask the same questions of each user

  • Ask follow-up questions [1]

Sources

[1] Thornton, Patrick. “How to Conduct User Interviews.” UX Collective, A Medium Corporation, 2 Mar. 2019, https://uxdesign.cc/how-to-conduct-user-interviews-fe4b8c34b0b7.

[2]“How to Conduct User Interviews.” The Interaction Design Foundation, The Interaction Design Foundation, 10 June 2019, www.interaction-design.org/literature/article/how-to-conduct-user-interviews

[3] Babich, Nick. “The Art of the User Interview.” Springboard, A Medium Corporation, 9 Oct. 2017, medium.springboard.com/the-art-of-the-user-interview-cf40d1ca62e8.